On the left is my initial thought process behind the design and name of the brand. I took the idea of lungs for air and leaves to represent the purity of the air and combined the two to make the logo and branding you see above.
Canned Air
The concept of this project came from the movie 'The Lorax.' Selling purified air in a bottle or in this case a can, is such a funny idea that I wanted to see if I could make a convincing product that advertised such a thing.